The way technology is being utilized today has forced technology to change and adapt. Viewers are moving away from their Televisions to their computer screens. Nielsen//Net Ratings (March 2007) calculated the number of Internet users in the United States as 208,907,282. Between 2000 and 2007 Internet users increased in the US by 25.1% or 84,907,282 users. The merging of the World Wide Web and Television has created a "new entity" and a "new age." This new entity brings the static information of .com and the dynamic flow of television on .tv channels together. This new age allows users to have more tangible and engaging experiences.
The development of .tv channels begins with video. Video is an expectation with Internet users. Video can be entertaining, informative, interactive, and engaging. The possibilities with a .tv channel are endless and have propelled a new generation of Internet interaction. Today's customer craves information but will not search through pages of static print and chaotic information. He has little patience and is not willing to navigate through web site pages aimlessly, or to frequent web sites with unchanging content/feels.
Speed is of pinnacle importance and nothing delivers information faster than video. Users are able to access the Internet through mobile phones and other hand held devices taking the Word Wide Web and now Television with them wherever they go. With expanded access comes expanded expectation and only .tv channels deliver and meet these expectations. With video solely on .tv channels, the credibility of video as entertaining and informative is established and the credibility of the .com returned. Within another site video and all other elements vie for the attention of users. Global Web Presence and .tv channels clarify and simplify functionality and allow each domain to focus on its own separate potentials for growth. Video on .tv channels is not viewed as an advertisement, or clip--they are Dot TV productions and shows.